Digital Marketing Course
Digital Marketing Course
Digital Marketing Course with Continued Learning? Why? What is Digital Marketing? Marketing is always of essence and a critical factor for any business to survive and grow. Orthodox marketing techniques have gone down paving way for new Digital age. Digital Marketing is now becoming a key essential factor for businesses to grow these days. As the technology revolution proceeds and modern technologies are emerging and evolving. Believe it or not, Billions of dollars are spent every year globally on Digital Marketing. Digital Marketing is one of the fastest growing area today. Which is Why we have design a Digital Marketing Course to teach you the nitty gritty details.
There are terrific job requirements when it comes to Digital Marketing since many companies realize that paramount importance of Digital Marketing which is also cost-effective and more importantly because it delivers targeted conversion and generates better and bigger revenue model. Purely in Social Media about 9,000 jobs were created in 2013 alone. When it comes to India a Digital Marketing professional earns anywhere between 12,000 to 25,000 per month (and that is just the start!)
Solution: Take our Digital Marketing Course!
Continued Learning brings to you Digital Marketing Training which encapsulates all the key learning factors to make you an expert Digital Marketing professional.
So Look no Further! Enrol today to our Digital Marketing Course and avail an Early Bird Discount
Digital Marketing Course Syllabus
With the rapid shift of advertising money getting away from traditional media in a slow and steady pace it is important for marketing professionals to be well-versed in digital marketing fundamentals. Here at Continued Learning, we have created a Digital Marketing Course with syllabus that addresses in-depth digital marketing as a core subject.
Syllabus for our Digital Marketing Course is custom catered in such a way that it provides the students with a solid foundation in the key concepts around this constantly changing field. The Digital Marketing Course syllabus not only comprises of subject matter understanding but also case studies and hands-on projects, students will come away with an understanding of successful online marketing strategies, user generated content, search, social media and networks, mobile, and web analytics.
The Digital Marketing Course Syllabus developed by Continued Learning is exclusively developed by practising Digital Marketing professionals who are well versed with Digital Marketing aspects and are industry leaders. This Digital Marketing Course is basically suitable for those who wish to:
- Want to make a career in Digital Marketing
- Want to learn Digital Marketing to enhance their Careers
- Business Professionals who want to use Digital Marketing to their Advantage
This Digital Marketing Course is not just academic but rather practice based; which lets the learners play around with professional tools and technologies that are deployed for Digital Marketing (Google Analytics, Simplify 360, HootSuite etc.).
Digital Marketing Basics
The Digital Landscape is moving at a very fast pace and every industry has been affected by the technology overdrive. But hey .. So what the heck is Digital Marketing all about?
Our Digital Marketing Course encapsulates all essentials Digital Marketing tools and techniques which will make you an expert Digital Marketer.
So this is basically what we teach you here and help you understand the fundamentals of digital marketing and introduces you to the key concepts. More importantly it is essential to understand all the technical Jargon and get familiarized with the words like SEO, PPC, SEM, Analytics etc. What we cover in basics:
- Overview of Digital Marketing Concepts
- Marketing principles
- Tech Jargon: CPR, CPM, PPC, CPC,SEO, SEM etc
- Installation of Android Studio
- Understanding various Social channels
Search Engine Optimization
You must have always heard about the term SEO and wondered what the heck its all about. SEO stands for Search engine optimization. Yea, Big deal, so what's next? How to do SEO and how does it matter to your business. Basically SEO for any business is fundamental and essential, and SEO helps you position your website or web page in such a way that it can be found by most of the users by search. In this area we will understand What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?
Keywords Research and Analysis
While getting results in Digital Marketing, it all depends on a few strings of words and this typically is known as Keywords. However who decides what keywords are important?
Keyword research helps you evaluate that. Keyword research is the most important and valuable in the search marketing field. What is important is that Ranking in general depends on how logically you research for your keyword and break your website for that. We focus on how you can evaluate keywords that are apt for a business and also provide a human thought process angle to it.
Google Webmaster Tools
What are Google Webmaster Tools and how can they help in your quest towards zenith of Digital Marketing. In this topic we will go through Google Web master tools in depth to have your own access that will help you play around with various scenarios. Our Digital Marketing Course is specifically designed with an aim to get you hands on experience with Google Webmaster Tools.
- Introduction to Google Webmaster Tools
- Integration of Google Webmaster Tools
- Viewing and Understanding Reports
- Drilling to Individual Keywords
- Optimization Opportunities
Reports and Managements
Understanding Reports is the key factor during Digital Marketing. There are enough tools that help you understand on how to identify the target market and the reach. More importantly how do we know who has clicked through, how many have seen the advertisements, What is the click through rate and what is the like and link percentage. This all helps us derive a firm understanding of what is going along in the User's mindset and helps us in decision making. Our Digital Marketing Course is specifically design in a fashion where you can understand and generate your own custom reports through Google Analytics.
Can you make some serious money with Digital Marketing or your web presence? Sure thing! Why not? Our Digital Marketing Course teaches you all the insights on how to make money online! In this Digital era it is quite easy to monetize your work online. There are several ways to achieve this. Especially if you are good with Content generation, then you are in Gold value! Our Digital Marketing Course explores through various way to generate revenues online is through: Blog writing, Selling products, Affiliate programs, Conditional Advertising, Ad sales and Contexual ads.
Really? Does email marketing help? Answer is Yes! It does. Lets learn that with our Digital Marketing Course! Despite the fact that unwarranted emails can be annoying at times, they definitely help in Brand building and generating revenues. Our Digital Marketing Course is specifically designed to teach you the basics of Email Marketing.Social Media Marketing
So making Facebook fan pages right? No! As they say there is more to it than meets the eye. Social Media Marketing has become one of the most prominent factors of Digital Marketing today. Our Course is specifically designed to walk you through 15 most important social media sites and how you can leverage them for your Digital Marketing Campaigns.
Yea, What the hell is that? Well in Digital Marketing - you will need to understand the basics of Wordpress. In layman terms Wordpress is a Open Source Content Management System. Dont panic! You need not learn programming. Our Digital Marketing Course is specifically designed to teach you with basics of Wordpress. With our Digital Marketing Course you will be an expert in management Wordpress blogs and sites.
Online Reputation Management
In our Digital Marketing Course - we focus specifically on teaching you strategies to counter for building up reputation for companies and individuals.
Audience - Whom is it for?
So who all should go for our Digital Marketing Course? As mentioned previously, this course is ideal for literally anyone who wants to learn Digital Marketing. Especially our Digital Marketing Course is driven towards:
- Sales & Marketing Professionals
- Entrepreneurs for business growth
- Students who want to make a career in Digital Marketing
- Experienced professionals who want to switch to Digital Marketing
Benefits + Digital Marketing Course
- Project work / Live Project
- A full year's access to Learning Center
- 24 x 7 Support
- Weekly Reviews
- Job Guarantee!
- Group discussions
100% - Job Guarantee!
Become employable, not just certified!That is our motto. One of the most important reasons a student joins a course, is to add value to his career and get a job. And that is exactly what we achieve here at Continued Learning. We ensure that the student is well trained and that he gets a job! And when it comes to Digital Marketing - Once you have done our Digital Marketing course you will have a plethora of demand in the market. At Continued Learning, we believe in strong quality training and practise based approach which helps our students become employable. And we are so confident about what we can deliver that we offer a 100% Job Guarantee with our Digital Marketing Course which we are happy to give out as a registered agreement on stamp paper.
Terms and Conditions:(For 100% Job Guarantee with our Digital Marketing Course)
- 95% attendance to course necessary
- Job Placement within 3 months - post course completion
- Guarantee stands void in case candidate rejects an offer
- 100% Job Guarantee is a reverse planned model to ensure that candidates get employed post Digital Marketing Course completion
- Management reserves the right to revoke 100% Job Guarantee clause for Digital Marketing Course for any candidate and refund fees.
Duration and Fees
|Duration: 90 Days||Fees: 28,000 INR + (Service tax as applicable)|
Please note: Currently We offer Physical classroom based training for our Digital Marketing Course in Pune only. We offer Self Paced Online Training through our Learning Center for Digital Marketing Course globally. For self paced Digital Marketing Course - Kindly contact us.